Fruit Stripe gum launched in the early 1960’s as an extension of the Beech Nut gum line. Farley's & Sathers Candy Co., Inc. acquired Fruit Stripes in 2003 from Hershey Foods.

• Yipes is the name of the Fruit Stripe Zebra.
• Fruit Stripe is the only gum with painted on stripes.
• In 1996, Fruit Stripe gave 5 cents from the sale of each Jumbo Pack and Variety Multipack to the World Wildlife Fund, totaling up to $100,000, for the preservation of endangered animals and their habitats.
• Fruit Stripe gum wrappers contain tattoos of Yipes inline skating, hang gliding, playing basketball, bicycling, snowboarding, surfing, playing soccer, and playing tennis.

In the 1980s or ‘90s, Yipes was moulded into a plastic Zebra. This Zebra was utilized as a promotional tool for Fruit Stripes. The Zebra models currently value at approximately $30-$50 in collector marketplaces.